StreamCycle
Project Role: Icon Design
Timeline: Two weeks
Tools: Illustrator
StreamCycle is a fictional streaming brand created to explore how the same brand can look and feel different depending on the audience it is trying to reach. The project includes two logo and icon systems, each using a distinct visual approach while representing the same entertainment concept.
Universal Audience
The first direction targets a broader audience through a modern and versatile visual style. The logo represents continuous entertainment, while the familiar, easy to understand icons use gradient colors and a subtle 3D-like effect to keep the design engaging without feeling too formal.
Kids and Family Audience
The second direction is designed for children and families. A cheerful television character, playful typography, bright colors, and sticker-like icons create a fun, friendly, and imaginative personality that feels approachable and engaging for younger viewers.
