Soma & Soul
Project Role: Brand Guide
Timeline: Four Weeks
Tools: Illustrator, InDesign, Photoshop,
Soma & Soul is a fictional wellbeing center created to bring the body, mind, and soul together through restorative practices and mindful experiences. The project includes a complete brand guide that establishes its visual identity and communication style, creating a calm, welcoming experience focused on balance, self-connection, and intentional living.
Brand Guide
The brand guide brings together the visual and verbal elements that shape Soma & Soul’s identity. It outlines the communication tone, logo system, color palette, typography, imagery, and supporting graphics, creating a consistent foundation for how the brand appears and communicates across every application.