Garden Crunch
Project Role: Brand Identity, Promotional Design
Timeline: Two weeks
Tools: Illustrator, Photoshop, Figma
Garden Crunch is a conceptual cereal brand inspired by the growing interest in plant-based foods and contemporary minimalist design. The project focused on developing a cohesive visual identity, designing the product packaging, and creating promotional materials to support and showcase the brand.
Style Guide
The visual identity was developed to communicate freshness, simplicity, and natural ingredients. A palette of earthy greens and warm neutrals paired with bold typography creates a modern and approachable brand experience.
Cereal Box
The cereal packaging was designed to establish a strong shelf presence while maintaining a cohesive visual identity. Organic shapes, textured elements, and minimalist layouts reinforce Garden Crunch’s connection to plant-based living.
Brochure
A promotional brochure was created for in-store distribution to introduce the product and communicate its key ingredients and brand values. The piece was designed to educate consumers while supporting the overall marketing strategy of the brand.
Social Media
Social media assets were developed to extend Garden Crunch’s presence beyond the point of sale. The designs promote the product through engaging visuals and messaging that emphasize its simple, plant-based ingredients.
