Game Changer
Project Role: Visual Identity
Timeline: Three weeks
Tools: Illustrator, Photoshop
Game Changer is a fictional conference showcasing innovations in sports technology, health, and performance through workshops, keynote speakers, interactive exhibits, and industry vendors. Working as part of a three team, I was responsible for the conference branding, including the logo, style guide, promotional materials, event signage, and brand swag.
Style Guide
The visual identity for the project combines a bold color palette and rounded typography to represent professionalism, technology, and energy. The navy blue, teal, and soft blue tones create a sense of trust and innovation, while the neon green adds excitement and movement. The rounded type style complements the logo and creates a modern, approachable, and cohesive brand system.
Logo Design
The logo combines the letters “G” and “C” into an abstract figure representing achievement, movement, and innovation. The dynamic form reflects the energy of competition and the connection between sports and technology. The logo system includes multiple variations, allowing the identity to adapt across different applications such as digital platforms, promotional materials, signage, and merchandise.
Poster Design
The promotional poster combines dynamic sports imagery with technology-inspired graphics to capture the focus of the conference. A clear visual hierarchy highlights the featured speakers, event dates, location, and ticket information while maintaining an energetic and professional look.
Event Signage
The event signage carries the visual identity throughout the conference while helping attendees navigate the space and stay informed. The organized layout clearly presents session times, speakers, and locations while remaining consistent with the overall branding.
Attendee Welcome Kit
The attendee welcome kit includes a branded drawstring bag, notebook, and pen designed to be useful throughout the conference. Each item extends the visual identity beyond the event materials, creating a cohesive and memorable experience for attendees.
